Imagine. You want to sell shit. You want great utopian pictures to sell shit. Cause nothing tricks the mind like creating an insanely creative, flamboyant, quirky, slightly-over-the-top image to show that YOU and YOUR product are better than the competition. And you, sir, are goddamn right. I’m still buying that overpriced pack of salmon ’cause there once was
an ad with a guy fighting a bear. And everyone knows most of them taste exactly the same. Enough about the salmon though. We’ve got a studio at our disposal,
we set the light like no-one else does, and some of us’ve spent more time directing models than they’d want the world to know. You dream it, we’ll shoot it. And the world will buy it.
That’s how advertising works, right?